Daniel, academic

Before becoming an entrepreneur, I was an academic. And once an academic, always an academic.

I used to work as a researcher at the Universidad Politècnica de València, in Spain. With a Ph.D in Development, Sustainability, and Ecodesign, my research fields were ecoinnovation, sustainability and creativity. I worked mainly in the packaging, toy, and electronic sectors, since I was part of research group Integration of Design & Environmental Assessment (ID&EA).


Academics have to share their work, results, and thoughts, so naturally I’ve been involved in a number of publications! The following list shows my contributions in high-impact research journals:

Click to see Master Thesis that I have supervised
Maitane Fernández de LarrinoaEcocities: their assessment and their planningSeptember 2014
Alba CrespoMediterranean diet: environmental impact and public perceptionsSeptember 2014
Aitziber FerreiroEnvironmental impact and public information on Spanish bushfiresSeptember 2014
David Oliver LlorenteStandardization and environmental assessment of a labeling machineJuly 2014
Jessica Fernández CanoNew design paradigm based on material limits that can be overcome in our current change in technological eraSeptember 2012
Ana María Más GilInfluence of “Ecostereotypes” in percetion of environmental performance of ecodesigned products, and on their purchaseJune 2012
Iñaki Herrero DorcaProduct-Service System proposal to substitute disposable plastic bagsSeptember 2011
Álvaro Martínez FloresAnalysis of Product-Service Systems and redesign of communication strategy for ASociación HortavivaSeptember 2011
Nerea Isusi OlaizolaAnalysis and redesign of the Product-Service system of Asociación HortavivaSeptember 2011
María del Mar Crespo BustosStudy to improve acceptation of Product-Service systems by consumersDecember 2010
Radoslava BogdanovaState of the Art in Environmental Champions and their role in designJune 2009

The truth is rarely pure and never simple.

Oscar Wilde



I used to be Associate Professor (I’m currently on permanent leave). Because of this, I have taken care of several subjects during 10 years at Universitat Politècnica de València, in the role of lecturer. My core areas are Engineering Design, Sustainability and Project Management.

The most important subjects that I have been engaged have been:

  • Ecoinnovation, as course developer, coordinator and lecturer.
  • Sustainable Product Design, as course developer, coordinator and lecturer.
  • The Design Process: tools and methodology, as lecturer.
  • Ergonomics in Industrial Design, as course co-developer and lecturer.
  • Design Specification, as course developer, coordinator and lecturer.
  • New technologies in engineering design, as course developer, coordinator and lecturer.
  • Virtual representation of products, as lecturer.
  • Industrial Product Design, as course developer, coordinator and lecturer.

In addition, I have been involved in other subjects related to History of Industrial Design and Free Software Applications.

Guest lectures

Part of my lectures in the past have taken place in different universities around the globe:

  • Vienna University of Technology (TU Wien) (multiple occasions) 🇦🇹
  • Universidad de Monterrey (UdeM) (guest lectures in two occasions) 🇲🇽
  • Linköping University (guest lectures) 🇸🇪
  • Cranfield University (guest lectures) 🇬🇧
  • RMIT University (guest lectures) 🇦🇺
  • Newcastle University (guest lecture) 🇦🇺
  • University of Carlow (guest supervision) 🇮🇪
  • Maribor University (guest lecture) 🇸🇮

Teaching style

Photo of Daniel moderating a workshop

I consider myself a hands-on educator. Learning happens when you exercise competence and make mistakes in a safe environment. I hold this belief very strongly. I have been know to surprise and challenge colleagues in the teaching methods that I use.

I am a firm believer of the Socratic method: discovery through questions. That also set me in the path of becoming a coach. My students have always been smart individuals: I would have been a fool to expect them to be a mere receptacle of information.

Students describe my classes and workshops as interactive and engaging. It is especially so when I have the freedom to choose teaching methods. Because of this, my student surveys have scored exceptionally high.

Any fool can know. The point is to understand.

Albert Einstein